As owner of Rio Nutrition, I spend a large portion of my time out in ranch country, which I sure enjoy. It's not just the rugged scenery, it's the people. The salt-of-the-earth ranching community, the people who make their 'bread and butter' out of cows.
Today, however, I'm not on the road. I'm sitting in our open-plan office and I'm surrounded by a rancher-centered, customer-centered engine and it's roaring! It's the people of Rio Nutrition. They're a happy bunch, they love what they do, whether it's finance or sales or operations or a management role. It's not just the smiles on their faces - it's their attitude, their very presence tells the story.
What carries deeper meaning is the "why", the very reason we do what we do...It's about shouldering up with ranchers in view of making small tweaks that in turn make a significant impact to the production (pounds of beef) and profitability of the ranching business.
So, the atmosphere here is pretty unique. Yes, its quite loud at times, it's very buoyant, energy-filled, positive, but why does this matter to you?
Well, a charged, upbeat workforce and the positive energy it creates will flow directly onto the customer. We strive to create an unmatched experience for our rancher customers. This is my personal goal - to deliver a buying experience that is painless, hassle-free, and simple. Are we there yet? I hope so, but I don't believe we'll ever give up 'sharpening the saw'.
So, what's new at Rio? Well, we are already feeling the 'fall-rush' start with many areas (ND, SD, MT, NE, SK, AB) experiencing abnormally dry conditions. Can we help lessen the impact of the drought? Sure we can, especially with the powerful Nutrizorb digestion package which normally helps to stretch the forages you do have.
I will add, as owner of this vibrant company, I am humbled to be part of this great industry and I would stress that it is with passion and commitment that our company continues to serve you, the rancher.
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