The Rio Blog

Running Cows in Grass Country

Posted by Rio Nutrition on Feb 8, 2018 6:58:13 PM

At Rio Nutrition, we are so much more than a regular feed company that sells supplements to ranchers. There is a certain buzz about our team...a certain passion that is excitement that flows through the entire team. People who come in contact with us pick up on it right away.

Just the other day a woman visited our location in Redwood Falls, MN. She said that we have a nice office space but the thing that she really noticed the most was that everyone was smiling!

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Topics: Getting More out of Your Forages, Riomax® Lick Tubs, Testimonials, Nutrizorb Digestion Enhancer, Nutrizorb Study, Orange Culture, University of Minnesota, winter grazing, Ranching Business, Grass Country

Rio Nutrition is Partnering With Ranchers To Sharpen The Saw

Posted by Rio Nutrition on Dec 7, 2017 8:01:10 PM
As the CEO at Rio Nutrition, I have the responsibility resting squarely on my shoulders to be continually listening to the industry to understand trends, weather patterns, markets and a whole raft of other variables that affect men and women in the ranching industry every day.

In taking this role seriously, I enjoy visiting with ranchers out on their ranch, face-to-face, out in the wind, in open spaces, out with the well as over the phone. My point is, that listening to the ranching industry and keeping my finger on the pulse is how we at Rio align ourselves and our company with the ranching industry. It's not rocket science and it’s certainly not anything that requires a high IQ. Rather, it's about making ourselves vulnerable and humble enough to listen to the voice of the industry.

Ways to Sharpen the Saw
Different challenges that I’m picking up on are not necessarily revolving around what are usually pivotal issues such as calf prices or severe weather. Calf prices are fairly steady, and the weather this winter, for the most part, has been very mild.

So, what are people working on? What is the industry talking about?

What I'm finding is, people are looking for ways to sharpen the saw, to lower input cost without hurting performance. They are looking for tangible ways to extend or stretch their resources, such as, extending their grazing days on a particular pasture. Simply meaning..delaying the hay date or postponing the date from which they start sinking money into feeding hay.

Ranchers are looking for ways to improve management. Methods to better utilize every acre of their landbase. They’re looking for ways to help cows travel further from water sources, ways to reduce expensive supplement costs.

Rancher Profitability
The cow-calf business is just that, it’s a business. As is true with any business, you’re always looking at performance indicators of your team, your systems or of your equipment. And ranchers across this continent are no different. They too are looking for ways to get a bump in performance, to get more pounds of beef out of the same landbase and to reduce sickness and vet bills. Ways to drastically reduce the number of open cows they haul to town.

Where we position ourselves at Rio is right out there with the rancher, in their shoes on their ranch, feeling their pain, sharing their joys. But most of all, partnering up with ranchers so that together we can continue to sharpen the saw. Our focus is certainly on ranch profitability. But that's not where it ends, it’s also on ranch sustainability. It’s on the management techniques and disciplines that underpin the successful ranching business.

Without any shadow of a doubt, we love what we do! One day at a time, one ranch at a time. Helping ranching businesses become more hardy, more resilient as we move into 2018 and beyond!

December Riomax Sales Event
So to wrap up I'd like to announce, that we’re currently running our December Riomax Sales Event! Which enables ranchers to get FREE rancher gear with all orders for 2 ton up! The flagship of this December Sales Event being the Cattlevacbox, a $250 item, and we’re giving those away with every 7 ton order this month! An interesting side note, the very idea of this vacbox came from one of our valued rancher customers in eastern Wyoming. He recommended that next time we needed an item for a promotion, that there would be nothing ranchers would like more than this durable vet box. So we listened!

Don’t hesitate to call or email, go online to get in touch with our people, we’d love to help you this winter to lower input cost, sharpen efficiency and improve performance...and don’t forget we’re giving out FREE vacboxes! 
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Topics: Getting More out of Your Forages, ranch profitability, Sales Team, Sustainability, winter grazing, Ranching Business, December Sales Event

Rio Nutrition - Seeing Things Thorough the Eyes of the Rancher

Posted by Rio Nutrition on Jun 29, 2017 3:09:05 PM

Recently I attended the Sandhills Ranch Expo, a really neat expo located in Bassett, Nebraska,  right in the Nebraska Sandhills. Two days out in the sun visiting with ranchers helped me, as the owner, see my business through the eyes of the rancher. It put everything about what we do, and why we do it, into perspective. 

Rancher’s Questions Answered

The topic of discussion with many ranchers revolved around “What can Rio do to help production and profitability of the family ranch?”, “What does Rio do differently from the other companies?”, and “What value does Rio bring to the table when it comes to lick tubs, loose minerals, fly control, summer minerals and high mag formulas?”. 

All very valid questions! Ranchers deserve to know their options, and what impact those options can have on their ranching business in view of making solid, educated decisions.

Rio Production Model

I often find myself explaining our Business Model like this…

At Rio Nutrition, we build our formulas to be results based. Results in terms breed-up, calf health and production of pounds of beef – all things that impact your bottom line. Our formulas are reverse engineered to ensure that the cost-to-feed pencils out and is cost effective. 

Compared to the standard mineral and tub companies that are selling through a network of dealers, we are very different. We are not saying that we are right and they are wrong, we are just very different. What we see is that those other companies are focused on building formulas toward a price benchmark - not necessarily results. They’re based on meeting a price that is well accepted by feed stores and dealers across North America. 

As a family operation, we feel that we would not be doing justice to the rancher’s bottom line if all we focused on was price point at the expense of the results. At the expense of the production of pounds of beef, and the profits that ranchers live and survive on.

Drought Conditions – Rio Can Help

After looking at the US Drought Monitor this morning, Rio would like to reach out to ranchers in South Dakota, North Dakota, and Montana. We understand the current conditions of drought and shortage of grass that you face. We encourage ranchers in these affected areas to get in touch with Rio to discuss ways to survive through the drought by optimizing your resources. 

We would like to reminder ranchers across North America that our beef guys would love to help you get more out of your land base, forages, cattle and genetics. We can help you find ways to reduce input cost and at the same time increase production and profitability. Call or text us at 888-714-5781 or…if you’d rather, simply fill out our online form. 

Warm regards from our family business to your family ranch. Have a safe summer!

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Topics: Getting More out of Your Forages, Impacting Ranching, marketable calf pounds, Family Business, Ranching Business, Production Model, Sandhills Ranch Expo

Rio Nutrition’s Program Perfect For Ranches of Any Size

Posted by Rio Nutrition on Feb 23, 2017 6:20:43 PM

Did you ever run into a nutrition company out there that is only concerned about the big guys? Not Rio.

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Topics: Cattle Nutrition, Ranchers, Split Ship Program, Customer Service, Ranching Business

Who is RioNutrition?

Rio Nutrition is a family business based in Southwest Minnesota, serving all of the US and Canada. We work directly with ranchers, focused on helping improve profitability and sustainability through nutrition and digestion.

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